How to maximize the return of old-school paper and traditional ads.
Small businesses in 2021 must transition from advertising through flyers and local papers to digital marketing tactics. Traditional marketing on local publications is slowly becoming obsolete, huge national brands like SaveOn and Valpak close down markets every month due to the dwindling demand for their services….
So are coupons and flyers dead? Is traditional marketing dead? Not quite.
Most consumers now spend several hours on their phone and computer daily, giving digital advertising the opportunity to influence potential customers multiple times a day in different ways at a much lower price than traditional and paper advertising.
If you do choose to run traditional advertising in 2021, there are a few rules you should follow in order to maximize effectiveness:
- You always need to have a call to action. It’s not enough to have a big discount or a coupon on the ad, you must tell the customer what you’d like them to do and when.
- It is also a good idea to add social media handles and ask people to join the communities by following you. This ensures that you have a captive targeted audience you can retarget at a fraction of the price of regular advertising.
- Adding a QR code connected directly to an Order Now or Book Now page is the best of both worlds and should be deployed if you choose to advertise through expensive traditional channels.
If you were to invest the same amount from direct mail into a social media or Google advertising campaign you’re guaranteed to get better results since with digital advertising we get live consumer data for every single person that sees our publicity and we make sure we’re not paying to advertise to the wrong individuals.
Make sure to download our free Drive Revenue With Social Media Guide to stop overpaying for marketing and losing ideal customers to wasted ad spend!